Indie distributor Abramorama this year is also behind the docus The Beatles: Eight Days a Week – The Touring Years and Kim Snyder’s Newtown among others.

Discover the magic of Abramorama’s Beatles Lecture Series.

The Beatles announced Friday that the film, which became available by streaming for home viewers on Hulu after its world premiere Sept. 15 and its theatrical release on Sept. 16, was being held for a third week by some theaters.

What was initially planned as a one-week U.S. theatrical run in 85 theaters has expanded to 180 cinemas, with nearly every venue holding the movie over for a second week.

"Any day when this little film can out-gross studio films in 48 of the top 50 theaters is a good day," said Richard Abramowitz, president of the film's distributor, Abramorama.

Abramorama, which recently released Ron Howard documentary The Beatles: Eight Days a Week — The Touring Years, has lined up a theatrical release for Best Worst Thing beginning Nov. 18

Best Worst Thing was directed by original Merrily We Roll Along cast member Lonny Price, and features interviews with Sondheim, Harold Prince and original cast members including Jason Alexander and Tony-winner Tonya Pinkin.

Ron Howard isn’t typically associated with limited release titles, but the director opened his latest with distributor Abramorama.

Abramorama’s The Beatles: Eight Days a Week is the most likely to stand out among the specialized limited releases.

Apple, Imagine and Abramorama's dual platform strategy could work for other event movies down the line.

Eight Days a Week — being distributed by Abramorama —  incorporates new interviews with McCartney and Starr along with archival interviews of John Lennon and George Harrison.

Climate change documentary Time to Choose will be first film released as part of new arrangement.